Measurement

Event AgenciesM&AMeasurementEntrepreneurshipTrends & AnalysisAITrusted Advisor
MeasurementMeasurement
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Using Attribution Models to Calculate Event ROI

Using Attribution Models to Calculate Event ROI

Bringing Clarity to A Fuzzy Science to Prove Your Event's Value

Howard Givner
Howard Givner
MeasurementMeasurement
+1+1
Why Return on Objective & Return on Experience Are Meaningless Terms

Why Return on Objective & Return on Experience Are Meaningless Terms

Event Measurement Is Hard. Don't Make It Harder With Bogus Phrases.

Howard Givner
Howard Givner
MeasurementMeasurement
+1+1
AI Is Creating Winners & Losers In Events: Which Will You Be?

AI Is Creating Winners & Losers In Events: Which Will You Be?

Why Event Business Leaders Need to Say "Show Me the (AI Savings) Money!"

Howard Givner
Howard Givner
Event AgenciesEvent Agencies
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How to Help Your Clients Define & Weight Their Event Goals

How to Help Your Clients Define & Weight Their Event Goals

The Art of Nailing Jello to A Tree

Howard Givner
Howard Givner